Our Service — Deep Dive
A clear walkthrough of what we examine, how we work, what you’ll receive — and what to expect at every stage.
01 — Scope of Audit
What We Examine in Your SEO Audit
Our audit is not a superficial scan. We conduct a full-spectrum review of every technical, structural, and content-level signal that affects how search engines crawl, index, and rank your site. Nothing is assumed to be working — everything is verified.
- Crawlability & indexation status
- Site speed & Core Web Vitals
- URL structure & canonicalization
- XML sitemaps & robots.txt
- On-page elements (titles, meta, H-tags)
- Internal linking architecture
- Duplicate & thin content detection
- Structured data & schema markup
- Mobile usability & responsive behavior
- Backlink profile & toxic link signals
- Keyword gap & ranking opportunity map
- Competitor benchmarking (top 3 rivals)
02 — Our Process
How We Conduct the Audit — Step by Step
Our audit follows a structured four-phase process. Each phase builds on the last, so by the time we deliver recommendations, every insight is grounded in verified data — not assumptions.
1
Discovery & Access Setup
We collect access to Google Search Console, Google Analytics, and your CMS. We also conduct an initial briefing call to understand your business goals, target audience, and priority pages.
2
Automated Crawl & Data Collection
Using enterprise-grade crawl tools, we map every URL on your site — flagging broken pages, redirect chains, duplicate content, missing tags, and crawl inefficiencies at scale.
3
Expert Manual Review
Our SEO specialists layer in human judgment — reviewing content quality, user experience signals, backlink health, and competitor positioning that automated tools cannot fully evaluate.
4
Prioritised Findings & Roadmap
Every issue is triaged by impact and effort. You receive a prioritised action plan — so your team always knows what to fix first and why it matters for rankings.
03 — Estimated Timeline
How Long Does the Audit Take?
Timeline depends on the size and complexity of your website. Below is what a typical engagement looks like from kickoff to delivery.
| Phase |
Activity |
Duration |
| Kickoff |
Access setup, briefing call, goal alignment |
Day 1–2 |
| Data Collection |
Crawl, GSC analysis, backlink pull |
Day 3–5 |
| Expert Review |
Manual analysis, competitor mapping, content review |
Day 6–9 |
| Report Build |
Findings write-up, prioritisation, roadmap creation |
Day 10–12 |
| Delivery & Walkthrough |
Report handover + live Q&A call with your team |
Day 13–14 |
For large enterprise sites (10,000+ URLs) or multi-language domains, timelines are scoped individually during the discovery call.
04 — Report Structure
What Your Audit Report Contains
Your audit deliverable is a structured, decision-ready document — not a raw data dump. Every section is written to be understood by both your marketing team and your developers.
Executive Summary
A one-page overview of your site’s overall SEO health, key wins, and the three most critical issues to address immediately.
Technical Issues Log
A prioritised spreadsheet of every technical issue found — with severity rating, affected URLs, and recommended fix for each item.
Keyword & Content Gap Map
A breakdown of where you are losing traffic to competitors — with specific keyword opportunities and content recommendations.
90-Day Action Roadmap
A phased, prioritised plan showing what to fix in weeks 1–4, 5–8, and 9–12 — tied to expected impact on rankings and traffic.
05 — Common Questions
Things Clients Usually Ask Before We Begin
Q
Do I need to give you admin access to my website?
No. For the audit, we only need read-only access to Google Search Console and Google Analytics. We do not require CMS or server admin access unless you want us to implement fixes directly.
Q
Will the audit tell me why my rankings dropped?
Yes — identifying the root cause of traffic or ranking drops is a core part of our analysis. We cross-reference your historical data with algorithm update timelines and technical changes to pinpoint the cause.
Q
Is this a one-time service or the start of an ongoing engagement?
The audit is a standalone deliverable. Many clients use it as the foundation for an ongoing SEO retainer, but there is no obligation. You own the report and can implement recommendations with your own team if you prefer.
Q
How soon will we see results after acting on the audit?
Technical fixes — particularly crawl and indexation improvements — can show measurable results within 4–8 weeks. Content and authority improvements typically take 3–6 months to reflect in rankings, depending on competition.
growtix.agency · Questions about this process? Reach out to your account contact or visit our website.
