Our Service — Deep Dive
A clear walkthrough of how we find the right keywords for your business, how we build your strategy, what you’ll receive — and what to expect at every stage.
01 Scope of Research
What Our Keyword Research Covers
We go well beyond pulling search volume numbers. Our research maps the full landscape of search demand in your niche — what your audience is searching for, how competitive each term is, what intent sits behind every query, and exactly where your site has a realistic chance of ranking and converting.
- Seed keyword discovery & expansion
- Search volume & trend analysis
- Keyword difficulty & ranking feasibility
- Search intent classification (TOFU/MOFU/BOFU)
- Long-tail & question-based queries
- Competitor keyword gap analysis
- Seasonal & emerging trend identification
- SERP feature opportunity mapping
- Local & geo-specific keyword variants
- Keyword-to-page mapping & cannibalisation check
- Prioritised quick-win & long-term target lists
- Content cluster & pillar page strategy
02 Our Process
How We Build Your Keyword Strategy — Step by Step
Our research follows a structured four-phase process. We start with your business goals — not a keyword tool — so that every term we surface is one that can actually drive revenue, not just traffic.
1
Business & Audience Discovery
We start with a structured briefing call to understand your products or services, your target audience, your commercial priorities, and the markets you operate in. This shapes every research decision that follows.
2
Seed Research & Landscape Mapping
Using a combination of enterprise keyword tools, Search Console data, and competitor analysis, we build a comprehensive map of search demand in your niche — thousands of terms categorised by intent, volume, and difficulty.
3
Filtering, Scoring & Prioritisation
Every keyword is scored against a multi-factor model: search volume, keyword difficulty, business relevance, conversion potential, and SERP competitiveness. We separate quick wins from long-term targets so your effort is always allocated correctly.
4
Strategy Delivery & Content Mapping
We deliver a fully structured keyword strategy with every term mapped to an existing or recommended page — so your team has a clear content plan, not just a list of words to chase.
03 Estimated Timeline
How Long Does Keyword Research Take?
For most websites, we complete keyword research within 7–10 business days. More complex briefs covering multiple product lines or international markets are scoped individually.
| Phase |
Activity |
Duration |
| Kickoff |
Discovery call, business goals & audience briefing |
Day 1 |
| Data Collection |
Seed expansion, GSC pull, competitor keyword extraction |
Day 2–4 |
| Analysis & Scoring |
Intent classification, difficulty scoring, opportunity ranking |
Day 5–7 |
| Strategy Build |
Keyword-to-page mapping, cluster creation, roadmap write-up |
Day 8–9 |
| Delivery & Walkthrough |
Strategy handover + live Q&A call with your team |
Day 10 |
Multi-market or multi-language briefs, and projects requiring international geo-targeting, are scoped individually during the discovery call.
04 What You Receive
Your Keyword Research Deliverables
You receive a structured, ready-to-act strategy — not a raw export from a keyword tool. Every deliverable is built for your team to pick up and use immediately, whether that’s your content writers, developers, or in-house marketers.
Master Keyword Database
A fully structured spreadsheet of every researched term — with search volume, keyword difficulty, intent label, priority tier, and recommended target page.
Content Cluster Map
A visual map of your pillar pages and supporting cluster content — so your team knows exactly what to create and how pages should link together to build topical authority.
Competitor Gap Report
A clear breakdown of the high-value keywords your top three competitors are ranking for — and you are not — with recommendations on how to close the gap.
Prioritised Content Roadmap
A phased content plan — showing which pages to create or optimise in the first 30, 60, and 90 days — ordered by expected traffic impact and commercial value.
05 Common Questions
Things Clients Usually Ask Before We Begin
Q
How many keywords will we receive?
The number varies by niche and site size, but most projects result in 300–1,000+ researched terms delivered in the master database. More important than quantity is the quality: every term is reviewed, scored, and mapped — not just exported.
Q
Do you research keywords for paid search (PPC) as well?
Our standard keyword research is focused on organic SEO. We can scope a combined organic and paid keyword project during the discovery call — this typically involves additional analysis of CPC values, ad competition levels, and commercial intent signals.
Q
We already have some keywords we’re targeting. Can you build on those?
Yes — sharing your existing keyword list is a useful starting point. We’ll use it to understand your current strategy, identify gaps and cannibalisation risks, and expand your coverage into areas you may not have considered.
Q
How often should keyword research be refreshed?
We recommend a full refresh every 12 months, or sooner if your product or service offering changes significantly, you move into new markets, or a major Google algorithm update shifts SERP landscapes in your niche. Many clients opt for a lighter quarterly review as part of an ongoing retainer.
growtix.agency · Questions about this process? Reach out to your account contact or visit our website.
