Our Service — Deep Dive
A clear walkthrough of what we optimise on every page, how we work, what you’ll receive — and what to expect at every stage.
01 Scope of Optimisation
What We Optimise on Every Page
On-page SEO is the foundation every other ranking signal builds on. We review and optimise every element that search engines read when they visit your pages — from the signals in your HTML to the clarity of your content — so that each page clearly communicates what it covers and who it is for.
- Title tag optimisation & length control
- Meta description writing & CTR optimisation
- H1, H2 & heading hierarchy correction
- Keyword placement & semantic relevance
- Content quality & depth review
- URL slug review & optimisation
- Image alt text & file name optimisation
- Internal linking anchor text review
- Schema markup & structured data implementation
- E-E-A-T signals & author credibility
- Featured snippet & People Also Ask targeting
- Thin & duplicate content identification
02 Our Process
How We Optimise Your Pages — Step by Step
Our on-page process is methodical and page-by-page thorough. We do not apply generic templates — every optimisation is grounded in the specific keyword target, search intent, and competitive landscape for that individual page.
1
Page Prioritisation & Briefing
We begin with a briefing call to identify which pages matter most to your business — high-value service pages, revenue-driving product pages, or content pages sitting just outside the top ten. We agree scope and priorities before any work begins.
2
SERP & Competitor Analysis
For each target page, we analyse the current top-ranking results — examining content structure, depth, keyword usage, and which SERP features are present. This defines exactly what a page needs to be competitive at that query.
3
On-Page Optimisation & Rewriting
We rewrite or refine titles, meta descriptions, headings, and body content — placing target and semantic keywords naturally, improving readability, and restructuring pages to satisfy the intent behind the search query.
4
Implementation, Review & Handover
We deliver all optimised content in a ready-to-publish format. We can implement directly in your CMS or hand off clean copy to your team. A final review call walks you through every change and the reasoning behind it.
03 Estimated Timeline
How Long Does On-Page SEO Take?
Timeline depends on the number of pages in scope. A typical engagement covering 10–20 priority pages runs over two to three weeks. Larger site-wide projects are phased and scoped individually.
| Phase |
Activity |
Duration |
| Kickoff |
Briefing call, page prioritisation, scope agreement |
Day 1–2 |
| SERP Research |
Competitor content analysis, intent mapping per page |
Day 3–5 |
| Optimisation |
Title tags, meta, headings, content, schema, internal links |
Day 6–12 |
| QA & Review |
Internal quality check, final copy review, CMS formatting |
Day 13–14 |
| Delivery & Walkthrough |
Handover of all optimised pages + live Q&A call |
Day 15 |
For site-wide on-page projects covering 50 or more pages, work is delivered in prioritised batches with phased timelines agreed at kickoff.
04 What You Receive
Your On-Page SEO Deliverables
Every deliverable is ready to act on — not a list of problems. Your team receives optimised copy, structured implementation notes, and a clear record of every change made and why.
Optimised Page Copy
All rewritten titles, meta descriptions, headings, and body content delivered in a structured document — formatted for direct CMS upload or developer handoff.
On-Page Changes Log
A page-by-page record of every optimisation made — showing what was changed, what it was changed to, and the SEO rationale — so your team has full visibility and context.
Schema Markup Files
Where applicable, ready-to-implement structured data code for FAQ, Article, Product, BreadcrumbList, or other relevant schema types — validated and ready to add to your pages.
30-Day Performance Baseline
A snapshot of pre-optimisation rankings, impressions, and CTR for each page — so you have a clear baseline to measure performance against once changes go live.
05 Common Questions
Things Clients Usually Ask Before We Begin
Q
Will you rewrite our content, or just make technical changes?
Both. On-page SEO covers technical HTML elements such as title tags and schema, as well as content-level changes like heading structure, keyword placement, and body copy rewrites. The balance depends on what each page needs — we assess this individually and agree the scope with you before writing anything.
Q
Can you implement the changes directly in our CMS?
Yes. We can implement directly in WordPress, Webflow, Shopify, and most other major CMS platforms if you grant editor access. Alternatively, we can hand off a fully formatted document for your own team to publish — whichever suits your workflow.
Q
How many pages are included in a typical project?
We scope on-page projects by page count. A standard engagement typically covers 10–25 priority pages. Larger projects covering full site sections or category structures are broken into prioritised batches with agreed delivery windows.
Q
How quickly will we see ranking improvements after the changes go live?
Pages that were already close to ranking — sitting in positions 6 to 20 — often respond within 4 to 8 weeks of optimisation. Newer or lower-ranking pages typically take 2 to 4 months to reflect meaningful movement, depending on competition and how frequently Google crawls your site.
growtix.agency · Questions about this process? Reach out to your account contact or visit our website.
