PPC Strategy & Planning Process of Growtix Agency

growtix.agency

Our Service — Deep Dive

A clear walkthrough of what we research, how we build your strategy, what you’ll receive — and what to expect at every stage.

01 — Scope of Strategy

What We Examine in Your PPC Strategy

Our PPC strategy development goes far beyond keyword lists. We conduct an in-depth analysis of your market, audience, competitors, and historical performance to build a data-backed blueprint that drives measurable conversions.

Market & competitor analysis
Audience research & persona development
Keyword research & search intent mapping
Competitor ad copy & landing page analysis
Historical campaign performance review
Channel mix & budget allocation
Conversion funnel & customer journey mapping
Bidding strategy & ROI forecasting
Ad extensions & asset opportunities
Testing framework & experiment roadmap

02 — Our Process

How We Build Your PPC Strategy — Step by Step

Our strategy process is collaborative and data-driven. Each phase builds toward a clear, executable plan tailored to your business goals and budget.

Discovery & Goal Setting

We start with a deep-dive workshop to understand your business objectives, target audience, unique value proposition, and past campaign performance.

Research & Analysis

We analyze market trends, competitor campaigns, search volume, user intent, and your website’s conversion potential to identify high-opportunity areas.

Strategy Development

We create a full-funnel strategy including keyword clusters, ad group structure, bidding approach, budget allocation, and creative direction.

Final Strategy & Roadmap

You receive a comprehensive strategy document with phased implementation plan, projected ROI, testing framework, and clear next steps.

03 — Estimated Timeline

How Long Does Strategy Development Take?

Timeline depends on the scope and complexity of your campaigns. Below is what a typical engagement looks like from kickoff to delivery.

Phase	Activity	Duration
Kickoff	Discovery workshop and goal alignment	Day 1–2
Research	Market, competitor & keyword analysis	Day 3–6
Strategy Build	Funnel design, channel mix & creative direction	Day 7–10
Review & Refinement	Client feedback and final adjustments	Day 11–12
Delivery	Strategy handover + implementation roadmap	Day 13–14

For complex multi-channel or enterprise accounts, timelines are scoped individually during the discovery call.

04 — Strategy Document

What Your PPC Strategy Document Contains

You receive a professional, actionable strategy document designed to guide both marketing and development teams.

Executive Summary

High-level overview of opportunity, recommended budget, and projected ROI.

Audience & Competitor Insights

Detailed personas, competitor ad analysis, and market positioning opportunities.

Keyword & Campaign Architecture

Full keyword clusters, ad group structure, and negative keyword strategy.

Implementation Roadmap & Budget Plan

Phased rollout plan, budget allocation, testing schedule, and success metrics.

05 — Common Questions

Things Clients Usually Ask Before We Begin

Q
Do I need existing PPC campaigns to get a strategy?

No. We work with businesses at all stages — from those starting their first campaign to those looking to scale existing accounts.

Q
How much budget do I need for this strategy?

We tailor recommendations to your goals and industry. During discovery we provide realistic budget ranges that deliver meaningful results.

Q
Is the strategy document standalone or part of ongoing management?

The strategy is a complete standalone deliverable. Many clients choose us for ongoing management and optimization, but there is no obligation.

Q
How soon can we launch campaigns after the strategy?

Most clients launch within 1–2 weeks of receiving the strategy document once assets and tracking are ready.

growtix.agency · Questions about this process? Reach out to your account contact or visit our website.