An eCommerce website redesign built around user experience, mobile responsiveness, and conversion rate optimization that delivered a modern shopping experience and increased customer engagement and online sales for a premium furniture brand.
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68%
Increase in Conversion Rate
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43%
Lower Bounce Rate
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2.1x
Higher Online Sales
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How We Got the Client
Nordic Living Furniture approached us as a premium furniture brand with strong product quality and a growing online presence, but with an eCommerce website that was underperforming. The existing site felt dated, the shopping experience was clunky on mobile, page speeds were slow, and conversion rates sat well below potential. Prospective customers were browsing but not completing purchases, and the brand’s modern aesthetic was not fully reflected online.
We conducted a full website and conversion audit that reviewed usability, mobile experience, product page performance, checkout friction, and overall conversion rates. We showed exactly how a focused redesign centered on user experience, mobile-first design, and conversion rate optimization could increase online sales and strengthen customer engagement. That audit became the foundation of the engagement, and Nordic Living Furniture signed on to redesign the eCommerce website.
What We Ensure in the Client Meeting
Before starting any web design and CRO project, we run a structured discovery session to align on goals, audience, and technical requirements. For Nordic Living Furniture, this meeting covered:
- ✓ A deep dive into Nordic Living Furniture’s product range, target customer, current online sales performance, and the modern shopping experience the brand wanted to deliver
- ✓ Full audit of the existing eCommerce website: usability issues, mobile experience, page speed, product page conversion, and checkout friction
- ✓ Mapping the ideal customer journey from product discovery through product pages to completed purchase
- ✓ Defining priority pages, conversion goals, and the key actions shoppers should take on the new site
- ✓ Agreeing on design direction, content priorities, technical requirements, and the review and approval process with the Nordic Living Furniture team
- ✓ Setting clear KPIs: conversion rate, bounce rate, online sales growth, mobile performance, and overall site usability
Website redesigns succeed only when design, usability, and conversion goals are aligned from the start. Getting complete clarity on customer needs, shopping friction, and success metrics before design began ensured the new site would deliver measurable improvements in both experience and results.
Project Overview
Nordic Living Furniture is a premium furniture brand focused on modern design, quality craftsmanship, and creating inviting living spaces. The brand had strong product demand and a growing online audience, but its eCommerce website was holding it back with outdated design, slow performance, and a shopping experience that created unnecessary friction for customers.
The goal of the project was to redesign the eCommerce website with a focus on user experience, mobile responsiveness, and conversion rate optimization. Every element was built to deliver a modern shopping experience, increase customer engagement, lower bounce rates, and drive higher online sales.
Before Performance: Where They Started
Here is a snapshot of Nordic Living Furniture’s website performance in the period before we began working together.
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Low
Conversion Rate
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High
Bounce Rate
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Limited
Online Sales Growth
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At this stage, Nordic Living Furniture’s website served as a basic online store but created friction at every step. The design felt dated, product pages and checkout were not optimized, mobile experience was poor, pages loaded slowly, and key conversion points underperformed. As a result, bounce rates were high, conversion rates were low, and online sales were not reaching their potential.
The Challenge
Before working together, Nordic Living Furniture faced a set of challenges common to furniture and home brands trying to turn their eCommerce website into a reliable driver of online sales:
- ✓ Outdated website design that did not reflect the quality of the products or the modern aesthetic of the brand
- ✓ Low conversion rates caused by friction on product pages, cart, and checkout
- ✓ Poor mobile experience that frustrated shoppers browsing and buying on their phones
- ✓ Weak user experience that made it hard for visitors to discover products and complete a purchase
- ✓ Slow page speeds and limited conversion tracking that reduced overall site performance and online sales
Our Strategy
We redesigned Nordic Living Furniture’s eCommerce website with a complete focus on user experience and conversion. The work covered custom website design, conversion rate optimization, mobile-first responsive layouts, UX improvements, page speed, and A/B testing with conversion tracking so the site would both look modern and perform.
- ✓ Custom Website Design
- ✓ Conversion Rate Optimization (CRO)
- ✓ Mobile-First Responsive Design
- ✓ User Experience (UX) Optimization
- ✓ Page Speed & Performance Improvements
- ✓ A/B Testing & Conversion Tracking
1. Custom Website Design
We created a clean, modern website design tailored to a premium furniture brand. The visual system reflected Scandinavian-inspired aesthetics, quality, and simplicity while remaining easy to navigate. Every page was designed to support the shopping journey and present Nordic Living Furniture as a high-quality choice.
2. Conversion Rate Optimization (CRO)
We applied conversion rate optimization across product pages, category pages, and checkout. Stronger product presentation, clearer calls to action, improved trust signals, and streamlined purchase flows helped lift the percentage of visitors who completed a purchase.
3. Mobile-First Responsive Design
We built the entire site with a mobile-first approach so that shoppers browsing and buying on phones and tablets received a fast, clear, and easy-to-use experience. Layouts, product grids, and checkout elements were optimized for smaller screens without sacrificing the modern look and feel.
4. User Experience (UX) Optimization
We mapped and improved the full shopping journey across the site. Navigation, product discovery, filters, and content hierarchy were refined so visitors could quickly find what they needed and move confidently toward completing a purchase.
5. Page Speed & Performance Improvements
We optimized images, code, and loading performance so pages loaded quickly on both desktop and mobile. Faster load times reduced bounce rates and improved the overall experience for customers researching and buying furniture online.
6. A/B Testing & Conversion Tracking
We implemented clear conversion tracking and ran A/B tests on key pages and elements. Data from these tests guided ongoing refinements so the site continued to improve in conversion rate and online sales after launch.
The Results: Before vs After
Within the engagement period, Nordic Living Furniture saw significant, measurable improvements across all key website performance metrics. Here is the direct before and after comparison.
| Metric | Before | After | Change |
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| Conversion Rate | Baseline | 68% increase | 68% increase in conversion rate |
| Bounce Rate | High | 43% lower | 43% lower bounce rate |
| Online Sales | Baseline | 2.1x higher | 2.1x higher online sales |
“Our old website did not reflect the quality of our furniture or make it easy to buy. The new site is modern, fast, and much clearer for customers. Conversion rates have increased significantly, bounce rates are down, and online sales are noticeably higher. It has made a real difference to how people shop with us.” – Nordic Living Furniture
Key Takeaway
Nordic Living Furniture’s results came from redesigning the eCommerce website around the shopper rather than around the brand. Custom website design created trust and desirability. Conversion rate optimization removed friction and lifted sales. Mobile-first responsive design met customers where they browse and buy. UX optimization guided visitors toward purchase. Page speed improvements reduced drop-off. A/B testing and conversion tracking kept the site improving. For furniture and home brands, this is how you turn a website from a basic online store into a reliable driver of higher conversion rates and online sales.
Want results like this for your store?
Let’s redesign your eCommerce website with a modern shopping experience that increases conversion rates and online sales.