AquaNest Bathrooms: How We Grew Organic Traffic by 320% and Revenue by 2.8X

E-Commerce Case Study

A complete SEO strategy that turned an underperforming home and bath store into a page-1 category leader, across the entire website.

320% Increase in Organic Traffic (Sitewide)

150+ Keywords Ranked on Page 1

2.8X Increase in Revenue

How We Got the Client

AquaNest Bathrooms came to us through a referral from another e-commerce brand we had worked with in the home goods space. Their team had grown the store’s product catalog quickly but noticed that traffic and sales were flatlining despite the expanding range. They were mainly relying on paid ads and social promotions, with no real organic strategy behind the website.

We reached out with a short, no-obligation audit of their site’s SEO health, highlighting a few quick technical issues and missed keyword opportunities we noticed right away. That audit call became the starting point for a full onboarding conversation and, eventually, the long-term partnership.

What We Ensure in the Client Meeting

Before starting any project, we run a structured onboarding meeting to make sure both sides are aligned from day one. For AquaNest Bathrooms, this meeting covered:

• ✓ A clear understanding of their business goals, not just traffic goals
• ✓ Full access review: website, analytics, Search Console, and product data
• ✓ Identifying their best-selling and highest-margin product categories
• ✓ Understanding their target customer and buying behavior
• ✓ Setting realistic timelines and monthly reporting expectations
• ✓ Agreeing on how success would be measured beyond rankings, tied to revenue

This step matters because SEO without business context tends to chase vanity metrics. Getting this alignment upfront meant every keyword and content decision later was tied back to what actually moved sales.

Project Overview

AquaNest Bathrooms is an e-commerce brand selling home and bath products, including bathtubs, fixtures, mirrors, and vanity accessories. The brand had strong product photography and decent conversion rates once shoppers landed on the site, but almost no visibility in organic search across the website as a whole. Most traffic came from paid ads, which was becoming an expensive way to scale.

The goal of the project was to improve performance sitewide, not just on a handful of pages, and build a sustainable organic channel that could reduce dependency on paid traffic and support long-term, compounding growth across the entire store.

Before Performance: Where They Started

Here is a snapshot of AquaNest Bathrooms’s overall website performance in the month before we began working together, covering the entire site rather than any single page. This sitewide baseline is what we used to measure every result that followed.

2,400 Total Monthly Organic Sessions (Sitewide)

18 Total Keywords Ranked on Page 1 (Whole Site)

1X Total Revenue Baseline (Index)

At this stage, over 70% of Solene’s overall website traffic came from paid ads, organic search contributed only a small share of total site revenue, and most category and product pages across the site had no visibility beyond page 3 of search results.

The Challenge

Before working together, AquaNest Bathrooms faced a common set of problems for growing e-commerce stores:

• ✓ Thin, unoptimized category and product pages with little unique content
• ✓ No clear internal linking structure between related products and collections
• ✓ Missing schema markup, so products were not eligible for rich snippets
• ✓ Low domain visibility for high-intent, buyer-ready keywords
• ✓ Heavy reliance on paid traffic with a shrinking margin

Our Strategy

We built a full-funnel SEO plan around Solene’s product catalog and buyer intent, executed sitewide over several months in structured phases.

• ✓ Technical SEO Audit & Website Optimization
• ✓ Keyword Research & Content Planning
• ✓ Product & Category Page Optimization
• ✓ Internal Linking & Schema Implementation
• ✓ High-Quality SEO Content Creation
• ✓ Monthly Performance Reporting

1. Technical SEO Audit & Website Optimization

We started with a full technical audit covering site speed, crawlability, indexation, mobile usability, and duplicate content issues sitewide. Fixing these foundational issues meant category and product pages could actually be discovered and indexed correctly by Google before any content or link work began.

2. Keyword Research & Content Planning

We mapped out buyer-intent keywords across every stage of the funnel, from broad research terms like “best freestanding bathtub” to high-intent, transactional terms tied directly to Solene’s product lines. Each keyword cluster was matched to a specific page, so the site had a clear content roadmap instead of scattered, one-off blog posts.

3. Product & Category Page Optimization

Category and product pages across the site were rewritten to target the right keywords while staying genuinely useful to shoppers: clearer titles, buyer-focused descriptions, comparison points, and FAQs addressing common pre-purchase questions.

4. Internal Linking & Schema Implementation

We restructured internal links so related products, collections, and blog content pointed to each other in a logical hierarchy. Product and review schema was added sitewide, making listings eligible for star ratings and rich snippets in search results.

5. High-Quality SEO Content Creation

Supporting blog content was built around buying guides, comparisons, and category-specific content, all internally linked back to the relevant product and category pages to funnel organic traffic straight into the buying journey.

6. Monthly Performance Reporting

Every month, Solene received a clear report covering keyword movement, traffic growth, and revenue impact sitewide, so the strategy could be adjusted based on real data rather than guesswork.

The Results: Before vs After

Within the engagement period, AquaNest Bathrooms saw measurable, compounding growth across the entire website, not just isolated pages. Traffic, rankings, and revenue all grew sitewide. Here is the direct before and after comparison.

Metric (Sitewide)	Before	After	Change
Total Monthly Organic Sessions	2,400	10,300+	320% increase
Total Page 1 Keyword Rankings	18	170+	150+ new keywords
Total Site Revenue (Index)	1X	2.8X	2.8X increase

“Working with this team completely changed how we think about organic growth. Our website finally started ranking across the board, and the results showed up directly in our revenue.” – AquaNest Bathrooms

Key Takeaway

Solene’s growth came from treating SEO as a system, not a one-time project: aligning on business goals from the first meeting, fixing the technical foundation sitewide, matching content to real buyer intent, and continuously optimizing based on monthly data. For e-commerce brands competing in crowded categories, this structured approach is what turns organic search into a predictable revenue channel instead of an unpredictable side channel.